Account Based Marketing Manager

Job Description

Are you a highly driven digital marketer or project manager experienced in account-based marketing? Do you enjoy engaging potential customers throughout the buyer’s journey? If so, we’re looking for you to join our Account Based Marketing Team as an ABM Associate III, where you’ll create, refine and execute strategies geared to meet growth and/or retention goals for sub-set of our enterprise target accounts. In this role, you’ll be responsible for planning, organizing, and executing multi-touch, multi-dimensional programs that generate new and advance existing opportunities, working hand in hand with the sales team. You’ll perform continued data analysis to help us optimize performance, in addition to monitoring the changes within the target accounts and staying apprised of new software and market trends. If you’re an organized team-player who likes making informed recommendations, we’d love to bring you on board!

 

 

 

Headquartered in Holmdel, NJ, iCIMS is a high-growth Software-as-a-Service (SaaS) company that was recently named #16 on Glassdoor’s 2019 Best Places to Work list. With multiple locations across the U.S. and around the globe, we are the industry’s #1 recruitment software provider, delivering technology that supports approximately 4,000 contracted customers. Dedicated to maintaining an inclusive, inspirational and innovative work environment, and committed to our consistent growth, we have a wide range of opportunity for career advancement within our organization. Come grow with us—apply today!

 

 

Responsibilities:

  • Aligns the account-based revenue framework throughout the organization
  • A key point of contact with the sales organization focusing on the key target accounts
  • Strategize with sales and marketing to help deliver content, that will engage key prospects/customers
  • Drives strategy and planning of programs to a sub-set of Enterprise accounts that have been identified in iCIMS’ internal database
  • Implements strategies to move marketing qualified leads for the target accounts into sales-ready opportunities
  • Aligns closely with the marketing automation team to ensure that promotions are sent in a timely manner
  • Stays abreast of and recommends email marketing and account-based marketing best practices for segmentation and personalization
  • Executes 1 to 1 and 1 to few marketing initiatives to meet pipeline requirements of varied enterprise segments through email marketing and digital campaigns
  • Collaborates with the other ABM Associates to ensure any other messages that are being set to the target account list are relevant
  • Proactively collaborates with sales and marketing stakeholders to define campaign needs to support integrated campaign planning initiatives
  • Monitors industry landscape to develop go-to-market strategies to reach target personas and identify gaps within strategic accounts
  • Develops data and insight strategy to add key personas to the prospecting database
  • Maintains expertise in account-based marketing best practices, tactics, trends. Shares insights and recommendations with management for improving process and results.
  • Manages execution of activities within a defined budget and reports back to the business monthly and quarterly on metrics of engagement; Ensures that promotions are going out in a timely manner
  • Leverages CRM tool to track performance and analyze data trends against goals
  • Provides ongoing data, engagement, and insights on target accounts and contacts within these accounts utilizing internal tools and resources to provide value to sales
  • Consistently ensures that business is conducted with integrity at all times and that behavior aligns with iCIMS’ core competencies
  • Key measurements would include account penetration, contact expansion and engagement and ultimately opportunity creation and won business

 

Additional Job Responsibilities:

  • Demonstrates a sense of urgency and takes initiative
  • Maintains flexibility and reacts to change appropriately
  • Receives and acts on feedback and lessons learned for continual professional improvement and development
  • Takes measures to enhance body of knowledge and skill set through training
  • Other duties as assigned

 

Qualifications:

  • 8+ years’ experience in a high-tech B2B demand generation, ABM, or segment-based marketing role
  • Bachelor's degree in Marketing, Business, or comparable education/experience
  • Experience with account-based marketing programs and enterprise account selling teams preferred
  • Requires strong reporting capabilities and the ability to provide insights and analyze multi-channel campaign results
  • Familiarity with the technical sales cycle and how to employ marketing communication strategies to nurture leads, drive adoption, and accelerate growth
  • Previous project and budget management experience
  • Excellent written and verbal communication skills
  • Exceptional interpersonal skills with the ability to work seamlessly in a team-oriented environment
  • Demonstrated flexibility, creativity and problem-solving skills
  • Strong results orientation with a proven track record of flawless execution and strong attention to detail
  • Advanced Microsoft Office proficiency and Salesforce.com experience is a plus
  • Comfortable working in a demanding, fast-paced changing environment that is going through high growth
  • Believes in self and is passionate about learning and growing
  • Self-motivated, enthusiastic, and can easily switch gears to manage multiple project types

 

 

iCIMS is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, gender identity, national origin, protected veteran status or disability status and will not be discriminated against on the basis of disability.